EU begins enforcing the AI Act’s transparency rules

From 2 August 2026 the European Commission’s AI Office and national authorities began enforcing the AI Act’s transparency provisions: interactive systems must tell users they are AI, deepfakes must be labeled, and AI-generated content must carry machine-readable marks.

Why it mattered More than 180 organizations had signed the Commission’s voluntary code of practice on AI content transparency by the date the duties became enforceable.