OpenAI begins showing ads inside ChatGPT in the United States
OpenAI began testing advertisements in ChatGPT for logged-in adults in the United States on its Free and Go plans on 9 February 2026. Its chief operating officer later described the rollout as an iterative process.
Why it mattered The trial tested whether advertising could support ChatGPT alongside subscriptions and API usage.
Corrections
- 2026-09-26: Verified the OpenAI “Testing ads in ChatGPT” primary (ads in ChatGPT, Free and Go plans) against an archived copy; entry published.